FIFA World Cup Tickets: Soccer’s Growth and FIFA World Cup 2026 in the US
FIFA World Cup Tickets: Soccer in the United States has undergone a remarkable shift, growing from a relatively minor sport into one of the fastest-rising athletic interests in the country. With the successful hosting of the 2025 FIFA Club World Cup serving as a major test event, the country now looks ahead to the much larger task of co-hosting the FIFA World Cup 2026 with Canada and Mexico.
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This edition of the tournament will be unlike any before. For the 1st time in history, 48 national teams will participate across 3 countries, playing a total of 104 competitions. The United States will be at the heart of this effort, hosting games in more than 10 cities. The last is predicted to be detained at MetLife Stadium in New Jersey.
To gain deeper insight into the rising popularity of soccer in the United States, World Soccer Conversation interviewed Brett Johnson, a prominent figure in the sport’s development and investment landscape. Johnson, CEO of Kind Capital, is also a stakeholder in clubs such as Ipswich Town FC, Phoenix Rising FC, and Rhode Island FC.
His experience provides a unique perspective on the growing enthusiasm for the game across the country. According to Johnson, the revamped 2025 FIFA Club World Cup offered valuable lessons and momentum ahead of the World Cup.
World Cup Tickets: Soccer's US Surge Ahead of FIFA World Cup 2026
He added that while American fans still prioritize sports like the NFL and NBA, soccer is gaining ground. Five years ago, walking through an airport bar, you’d hardly see soccer on TV. Now, it’s common to see Premier League or Champions League games playing in restaurants and lounges across the country. That says a lot about how fan habits are changing.
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“What we’re seeing in the United States right now is incredible. The Club World Cup was a rock-hard test. Sure, some matches had limited crowds, but others showed incredible support. It’s clear that interest in soccer is climbing, and fast.”
One of the biggest sparks in this movement was Lionel Messi’s 2023 decision to join Inter Miami. His arrival captured national attention, lifting ticket sales, television ratings, and the club’s social media following. Messi’s impact? Massive, Johnson said.
“Inter Miami has become a global brand, and its presence brought attention we’ve never seen before in American soccer.”
However, Johnson admitted that maintaining that momentum will be key, especially once Messi retires. Still, he believes the 2026 World Cup will bring unmatched energy and inspire the next generation of players.
“Back in 1994, the U.S. hosted its first World Cup. It had a huge impact then, and 2026 will be even bigger. Kids all over the country are going to be watching these matches and dreaming of becoming pro athletes.”
Soccer World Cup Tickets: USL Growth Draws Global Investors Ahead of FIFA 2026
The anticipation is also helping build interest in the domestic game. In 2025, a major shift occurred when the United Soccer League (USL) announced plans to adopt a promotion and relegation system, a rarity in U.S. sports. This change, long favored by global football fans, could make lower-division soccer far more exciting and meaningful in the U.S.
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“The USL is preparing to present a top-tier league and present promotion and demotion. That’s a game-changer. It’s part of what makes European leagues so compelling. Every game matters; teams fight for promotion or to avoid dropping down. That structure is missing in American sports, so I’m thrilled to see it finally coming here.”
He also explained why many international investors are turning their attention to the USL rather than MLS. Buying into MLS now is incredibly expensive. Some clubs are valued in the billions. Meanwhile, USL offers a more affordable entry point with strong potential.
He said.
“Places like Rhode Island and Phoenix offer real opportunities. The market is still growing, and I believe it's one of the best places in the world to invest in football right now.”
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Johnson’s involvement in both U.S. and European football gives him a wide-angle perspective.
“After spending years abroad, I’ve seen how deep the love for soccer runs in countries like England, Germany, and Brazil. I always believed the U.S. would eventually catch up in terms of passion and quality, and we’re getting there.”
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His belief in the long-term success of soccer in America goes beyond just the World Cup. Johnson is confident that the Club World Cup was only the beginning of the U.S. becoming a key player in global football.
“This summer’s tournament gave us a preview of what’s possible. But 2026? That will break every record, attendance, viewership, and economic impact. I have no doubt.”
Hosting matches across cities like Los Angeles, Dallas, Atlanta, and New York will allow millions of fans to experience the World Cup live. With growing television coverage and youth participation rates soaring, Johnson sees 2026 as a milestone that could define soccer’s future in America.
“Soccer has moved beyond being a secondary sport in the United States. Young athletes are choosing the sport, investors are pouring in, and stadiums are being built to support this growth.”
Johnson explained. The USL is expected to be a major force in nurturing the next generation of soccer talent.
Football World Cup 2026 Tickets: FIFA 2026 Set to Ignite Soccer Passion in America
He emphasized that this wave of interest isn’t a short-term trend but the result of years of steady growth. Ten years ago, I bet on this vision when I helped launch Phoenix Rising. We believed in the game’s future here. Now, it’s all coming together, and the best is yet to come.
From youth academies and new clubs to rising TV ratings and international investment, all signs point toward a booming soccer culture in the United States. With the 2026 World Cup on the horizon, the country stands ready to showcase not only its hosting abilities but its commitment to becoming a true footballing nation.
We are less than one year away from the FIFA World Cup, often considered the biggest sporting event in the world. The tournament is coming to Atlanta, and Channel 2 Action News is getting insight into the big win this could bring to the US economy.
For 39 days next summer, the eyes of the world will be on North America, as the United States hosts the 2026 FIFA World Cup along with Mexico and Canada. We're less than one year from the 2026 FIFA World Cup, which will be co-hosted by the U.S. ABC News' Perry Russom reports on the potential economic impact of the event.
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FAQs
1. How is soccer growing in the United States ahead of the 2026 World Cup?
Soccer has rapidly gained popularity in the U.S., evolving from a niche sport to one of the fastest-growing sports. The successful hosting of the 2025 FIFA Club World Cup and major investments in leagues like the USL are fueling this growth, alongside increasing TV viewership and youth participation.
2. What role does the United Soccer League (USL) play in U.S. soccer’s future?
The USL is becoming a key player by introducing promotion and relegation systems, making competitions more exciting and meaningful. It also offers attractive investment opportunities compared to MLS, helping develop future soccer talent across the country.
3. How will the 2026 FIFA World Cup be different from previous tournaments?
The 2026 World Cup will be the first to feature 48 teams playing 104 matches across three countries, the U.S., Canada, and Mexico. The U.S. will host games in over 10 cities, with the final expected at MetLife Stadium in New Jersey, making it the largest and most expansive World Cup ever.
4. What impact has Lionel Messi’s move to Inter Miami had on American soccer?
Messi’s arrival in 2023 significantly boosted soccer’s visibility and popularity in the U.S. His presence increased ticket sales, TV ratings, and social media attention, helping elevate the sport’s profile ahead of the 2026 World Cup.
5. Where can I buy official tickets for the FIFA World Cup 2026?
Tickets for the FIFA World Cup 2026, including premium options like semi-final and final matches, are available at worldwideticketsandhospitality.com. The platform partners with trusted sellers to offer secure, reliable ticket listings for fans worldwide.
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