World Cup: Canada Charts Confident Course Toward FIFA 2026
World Cup Tickets: Canada Soccer is making a concerted effort to host a significant number of friendly matches for the men's national team on home soil in the lead up to the World Cup 2026. According to Kevin Blue, the organization's General Secretary and CEO, the primary objective is to strike a delicate balance between preparing the team for the rigors of the World Cup and engaging fans across the country.
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After the verdict of the Gold Cup, there will be five remaining international windows for friendlies. Canada has two games earmarked in Europe during September 2025 against Romania and Wales. But Canada Soccer is committed to compliant as many matches as possible in the remaining windows, while looking to book challenging adversaries in the process.
“Preparing the team means playing the right opponents,” Blue said. “Preparing the country means having compelling, interesting opportunities for fans to engage with the team, whether that’s watching persuasive games that are happening in other places in the world or attending games that are happening here.”
The organization has made no secret of its aspiration to guarantee the men’s national team plays rivals who will challenge the team ahead of the World Cup. With European and African teams playing World Cup runners-up in October but CONMEBOL finishing World Cup qualifying in the September window, Canada could likely welcome South American teams in the remaining intercontinental windows this year.
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The Asian association’s fourth round of qualifiers will take place in October. Teams that have already qualified from Asia and would be reachable for friendlies are Iran, Japan, Jordan, Australia, Uzbekistan, and South Korea.
Canada, ranked 30th in the world by FIFA, has formerly proclaimed that Montreal will host the final send off match before the World Cup. It remains an option that Canada hosts another match earlier elsewhere. And with World Cup bound teams coming to North America in June in advance of the competition, don’t be amazed if Canada Soccer courts some of the best teams in the world for that window.
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Maple Leaf Sports & Entertainment, owners of the Toronto Raptors, Toronto Maple Leafs, and Toronto FC, among other teams, provided a subsidy to guarantee the Canadian Shield took place in Canada in early June. Canada beat Ukraine, ranked 25th in the world, before playing 41st-ranked Ivory Coast to a 0-0 draw in those friendly matches.
“We want to play the best opponents we possibly can to make sure our team on the men’s side is prepared to be as competitive as possible,” Blue said. “The same thinking, of course, is in process for the World Cup 2026 and our women’s national team. In order to do this, we have to take inventive tactics because of the scheduling parameters.”
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How Canada organizes for the World Cup will be vital to its performance. More chances to comprehend how the world’s best international sides play will progress the confidence within Jesse Marsch’s team. Canada has plans on earning its first win ever at the men’s World Cup in 2026. Internally, fronting a variety of adversaries from outside Concacaf is essential to that homework. Blue said there are several variables to consider when filling out Canada’s schedule before the World Cup 2026.
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“There are various constraints on qualifiers in other confederations; there are lots of factors,” he said. “And then when you talk about venues and moving the team around Canada, there are other considerations there as far as location and proximity to clubs. Playing surface preferences from the opponent, not us, right? It’s a mishmash of things that we need to do to try to create the right circumstances.”
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By hosting teams for friendly matches, Canada Soccer would have to pay admission fees to visiting teams that can effortlessly bounce into six figures. That is earnings that Canada Soccer would otherwise receive by playing abroad.
That’s sensible for Canada Soccer to get a percentage of the gate revenue from sites hosting friendlies. Possibly more prominently, however, the organization would also build curiosity locally in the national team ahead of the World Cup. Though that interest cannot be counted in terms of income, hovering the outline of the national team and the World Cup nationally is on Blue’s list of goals for 2025 and 2026.
Blue said that despite the challenges that come from bearing in mind opponents’ World Cup qualifying schedules, travel restraints, and economic reflections, the organization hopes to discover “the right opponents to prepare the team and compelling, interesting games for the country to follow and be interested in. And I think we’ve done a pretty good job of that, and I anticipate more.” Overall, Canada Soccer is taking a proactive approach to preparing its national teams for the 2026 World Cup, and hosting friendly matches on home soil is a key part of this strategy.
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