Coca-Cola and Betano are the official global sponsor of Euro 2024
In a major coup for the beverage and sports betting industries, Coca-Cola and Betano have been named as official global sponsors of UEFA EURO 2024, the pinnacle of European football. The tournament will take place across ten host cities in Germany from 14 June to 14 July 2024 and is expected to attract billions of viewers worldwide.
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Coca-Cola, a longstanding supporter of football, will be activating its sponsorship with a range of initiatives, including on-pack promotions, digital activations, and fan experiences. The company will also be the exclusive beverage partner of the tournament, providing refreshments to players, officials, and fans.
Betano, a leading online sports betting operator, will be providing fans with a range of betting opportunities and promotions throughout the tournament. The company will also be integrating its branding into the tournament's broadcast and digital platforms.
The sponsorship deals are a major coup for both Coca-Cola and Betano and will give them a significant global platform to promote their brands. Euro Cup 2024 is expected to be one of the most-watched sporting events of all time. The sponsorships will provide Coca-Cola and Betano with the opportunity to reach a vast audience of potential customers.
Kaizen Gaming's brand has been announced as the inaugural betting partner for Uefa's premier football event. Betano, a prominent global sports betting and gaming platform, will hold the exclusive position as the betting partner for the UEFA Euro Cup 2024 The tournament is scheduled to take place across 10 cities in Germany from June 14 to July 14 next year.
Kaizen Gaming and Betano Set to Elevate Euro 2024 with Innovative Betting Experience
This announcement signifies a historic moment as UEFA collaborates with a betting company for the European Euro 2024. World's most prestigious sports events to a broader audience of betting enthusiasts. Fans can now engage with the tournament on a heightened level. Placing bets both before and during live games through one of the globe's premier sports betting platforms.
In response to the announcement, George Daskalakis, the founder, and CEO of Kaizen Gaming. Expressed his excitement, stating, "We are thrilled to be partnering with UEFA for the upcoming Euro Cup tournament. This collaboration is a new milestone for the industry. Reflecting our deep passion for football and our shared dedication to innovation and excellence."
He added, "We are very excited to be part of this football celebration and are looking forward to enhancing. The overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship."
Guy-Laurent Epstein, UEFA’s Director of Marketing, expressed enthusiasm about the partnership, stating. "We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA Euro 2024. Betano is a leading digital sports betting operator with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.
This acknowledgment underlines the alignment of Betano's attributes with UEFA’s vision for the Euros. This announcement follows Betano's successful collaboration with FIFA for the World Cup Qatar 2022, marking the company as the first-ever betting company to form a partnership with the association for such a prestigious event.
UEFA EURO Cup 2024 Welcomes Betano and Coca-Cola as Premier Partners
We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA Euro 2024. Commented Guy-Laurent Epstein, UEFA’s Director of Marketing. He further highlighted, "Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.
This statement underscores UEFA’s confidence in the strategic alignment between Betano's qualities and the values of the European Championship. The UEFA Euro 2024 has secured Coca-Cola as its latest global partner, as the soft drinks giant extends its partnership with UEFA to encompass the men's European Football Championship in 2024.
As part of the contract, Coca-Cola will be recognized as the official global sponsor of Euro 2024. Holding the position of the tournament's official non-alcoholic beverage sponsor. The comprehensive deal includes exclusive pouring rights at the ten host stadiums, fan zones, and fan villages.
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Additionally, Coca-Cola will benefit from LED pitch-boarding exposure and digital rights. Fans attending the matches will have the opportunity to purchase a diverse range of Coca-Cola products. Spanning sparkling beverages, sports drinks, water, ready-to-drink coffee, and fruit-based drinks.
This collaboration between UEFA and Coca-Cola marks a significant development. Solidifying Coca-Cola's presence as a key partner for one of the most prestigious football tournaments. As the official non-alcoholic beverage sponsor. Coca-Cola's exclusive pouring rights at host stadiums, fan zones, and villages will undoubtedly enhance the fan experience throughout the Euro 2024 Championship.
Coca-Cola's Enduring Legacy
Moreover, the inclusion of LED pitch-boarding exposure and digital rights highlights the evolving landscape of sports partnerships. Emphasizing the importance of digital platforms in reaching a global audience. Fans can expect an immersive experience, both in the stadium and through various digital channels. Further reinforcing Coca-Cola's association with the excitement and energy of the Euro 2024 event.
This partnership not only benefits UEFA and Coca-Cola but also enhances the overall tournament ambiance. Offering fans, a refreshing array of beverage choices as they celebrate the thrill of top-level football. Coca-Cola's association with the UEFA European Football Championship spans a significant timeline, dating back to 1988.
The company has been a consistent partner throughout the years, contributing to the tournament's global appeal and fan experience. In its latest commitment, Coca-Cola has solidified its position as a global sponsor for Euro 2024, aligning itself with other prominent brands such as Alipay, Atos, Engelbert Strauss, Hisense, Lidl, and Vivo.
This partnership underscores Coca-Cola's enduring support for top-tier football events. Its continuous efforts to engage with diverse audiences on the grand stage of European football. Coca-Cola's continued commitment to the Euro Cup Germany. Spanning over three decades signifies a longstanding partnership rooted in the shared values of sportsmanship, excitement, and global unity.
As one of the Euro 2024 global sponsors, Coca-Cola joins a distinguished group of brands, collectively contributing to the success and spectacle of this premier football tournament. This collaboration not only underscores Coca-Cola's dedication to football but also positions the company alongside industry leaders in various sectors.
Together with Alipay, Atos, Engelbert Strauss, Hisense, Lidl, and Vivo, Coca-Cola adds its iconic brand presence to the collective effort of making Euro 2024. A memorable and inclusive experience for fans worldwide. The tournament stands to benefit from the diverse perspectives and contributions brought forth by this esteemed group of global sponsors. Enriching the overall landscape of European football.
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