Euro 2024: Few sponsors for Germany Euro Cup
Euro 2024 Tickets: The sponsorship landscape for main sporting events, mainly one as prestigious as the European championship in Germany, plays a pivotal role in shaping the competition's success and visibility. However, it has come to light that the upcoming edition of the Euro Cup has attracted many sponsors compared to previous contests, raising questions about the factors causal to this decline.
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Deutsche Telekom sponsorship contracts for Euro Cup 2024
German telecoms titan Deutsche Telekom will provide the digital set-up for the Euro Cup, as well as becoming a national companion and a media rights and broadcast partner. Deutsche Telekom will transmission all 51 games in Germany to be played from June 14 to July 14 as well as being the awarding sponsor of UEFA’s flag-bearer plan. The transmission deal will see all games available on the Deutsche Telekom stage.
MagentaTV, with four group stage games and one round of 16 games to be shown entirely in Germany on the station. As a telecoms service partner, Deutsche Telekom will attach the 10 host locations, the 24 team base camps and training bases, as well as all official admirer zones in the host cities to UEFA’s International Broadcast Centre in Leipzig. Deutsche Telekom will also set up and activate the IT networks in the arenas for the broadcast of TV pictures and media messages.
As well as joining the Euro 2024 headquarters and its data midpoints into the overall network. Guy-Laurent Epstein, UEFA marketing manager, said, the extraordinary three-pillar firm underlines UEFA’s and Deutsche Telekom’s mutual objective of linking fans across Germany in a more complete way during the four-week competition. As well as the flag-bearer plan and employing the national flag-bearers for all games.
The sponsorship package includes border board exposure, digital rights on UEFA’s platforms visible in Germany, and the use of the Germany EURO Cup logo. In the host city admirer zones, Deutsche Telekom will show all games via MagentaTV at the official public viewings. Michael Hagspihl, Senior Vice President of Global Strategic Projects and Marketing Companies, said.
This partnership embodies our promise to bridge gaps and create meaningful associates, whether through our communications services or the power of football. We look forward to working with UEFA and the relevant shareholders to provide memorable fan experiences and showcase the power of connectivity at the Euro Cup 2024.
ERGO becomes the certified national companion of the Germany Euro Cup
The German insurance company will support the new helper programme for the contest. UEFA has broadcast that ERGO, one of the largest cover groups in Germany and Europe, has become an official national companion of the European Championship, which will take place in Germany from 14 June to 14 July 2024. As part of the contract, ERGO becomes the special presenting partner of the helper programme. Euro fans can buy Euro Cup Final Tickets at exclusively discounted prices.
For the first time, UEFA organised together with the ten host towns. The programme will welcome the expected record number of 16,000 helpers, who will become a priceless part of Euro Cup 2024 contributing in more than 25 different ability areas throughout the month-long contest. The helper application phase is open as of today, precisely one year before the start of the competition. UEFA is also well-known a platform for the helper public.
UEFA marketing manager, Guy-Laurent Epstein said, ERGO is a long-time supporter and partner of football in Germany, which makes them a faultless fit to become a partner of Euro 2024. We look forward to cooperating with ERGO on the European championship volunteer programme, as the 16,000 helpers will play a highly vital and valuable role throughout the competition welcoming everyone to the host nation.
We are extremely pleased to be joining the upcoming European Championship in our home market, said Dr Lena Lindemann, member of the board and labour manager of ERGO Group. We will be using our many years of skill in sports sponsorship to help current Germany as top-tier hosts to our many global guests and donate to the success of this special event. As preserved in the Euro 2024 axiom of united by football.
Deutsche Bahn revealed as national collaborator for Euro 2024
As a national partner of Euro 2024, Deutsche Bahn will provide bearable mobility for admirers and teams across Europe. Deutsche Bahn has been named as the official national companion of the European Championship and will offer an unparalleled travel deal across Europe to admirers and partaking teams. All 24 teams and Euro 2024 Tickets from 32 European nations can enjoy eco-friendly movable by train, at reduced prices.
To the ten Euro sites in Germany during the competition, which runs from 14 June to 14 July 2024. Euro 2024 coupons holders who wish to travel within Germany can purchase reduced national long-distance permits for their round trip via Deutsche Bahn. For match ticket holders travelling from outside of Germany, a reduced European Championship 2024 Inter Rail pass will be accessible.
This will be valid for a round trip from 32 European nations to Germany, and also limitless national journeys using the Deutsche Bahn long-distance service. The firm was presented at Berlin's main railway station by Deutsche Bahn CEO Dr Richard Lutz, German central minister of transport Dr Volker Wissing, and Philipp Lahm, the competition director of Euro Cup, against the backdrop of an ICE train, exactly branded for the event.
Europe is on the move and linked, explained Philipp Lahm. The firm with Deutsche Bahn underlines our ambition as hosts for a maintainable Euro Cup. Under the slogan 'United by football. United in the heart of Europe', we want to simplify remarkable memories and create an original spirit for a new sense of public, a new closeness for Europe and our culture. For more information about Euro 2024 Tickets, click here.
Strong groups like Deutsche Bahn donate to this. That's why we are pleased that the railway will carriage both players and millions of admirers from home and abroad in an ecologically friendly manner to the game venues in Germany in the summer of 2024, enabling us to rejoice in Europe's unity in the best possible way. Together with the admirers and UEFA, we are looking forward to a unique Euro 2024 in Germany, said Dr Lutz.
Like football, a railway is a team sport. We have the unique chance to make Euro Cup, a thrilling event completely dedicated to green mobility. We therefore pleasantly invite all active national teams and all admirers from Germany and Europe to travel with us. Together, we want to be a team for the environment. Dr Wissing added, for us, the Euro Cup knowledge begins with getting to the ground.
The task is huge, we have to ensure that an average of around 56,000 visitors and admirers per game can reach the grounds and admirer zones safely and easily in the host cities, nationwide and across limits. Our mobility idea focuses on rail and public transport. The company that has now been concluded between Deutsche Bahn and UEFA is a strong signal of this admiration.
I would like to see as many admirers as possible take advantage of the offer to travel climate impartially. Deutsche Bahn expects tens of thousands of additional travellers to use the rail network to reach Euro Cup sites. The modern ICE fleet is ready for this. It will expand to over 400 vehicles in the coming months with the new vehicles offering up to 30% more seating.
Additional off-peak connections and booster trains for round trips to and from game locations are also strategic. Directly after the Euro Cup 2024 group stage draw, further additional facilities for visitors will be planned for each match. DB Regio and DB Station & Service are also intensively preparing for the competition.
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