Top Qatar Tourism Official on the FIFA World Cup as a Springboard for Future
Skift Take, “As it makes to host Middle East's 1st ever FIFA World Cup, Qatar imagines the event to offer unique marketing potential to place the destination firmly on the tourism map. But for a country whose pre-Covid arrivals stood at 2.1 million in 2019, a goal of 1.5 million tourists for the two months of the tournament sounds overly ambitious.” Peden Doma Bhutia.
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For an event that comes once in 4 years, Federation International de Football Association’s FIFA World Cup is assuredly helping Qatar its host state this year to create the right kind of buzz for its travel sector. For an occasion that comes once in 4 years, Federation International de Football Association’s World Cup is surely helping Qatar its host republic this year to make the right.
Kind of buzz for its travel sector. Select by FIFA over rival bids from Australia, Japan, South Korea and the U.S., Qatar is emerging set-up to draw tourists in hordes during the Qatar Football World Cup. In a chat with Skift, Berthold Trenkel, a chief working officer of Qatar Travel, talks about the arrangements up in Qatar for the World Cup this year. The commentaries have been edited for length and clarity.
Skift: Qatar imagines bringing in 1.5 million fans who finished FIFA World Cup. This number is more than two-thirds of the republic’s tourism figures for 2019 2.1 million. How self-assured are you about attracting that many tourists in 2 months?
Berthold Trenkel: Qatar Travel is extremely self-assured that we will achieve more than one million fans in November and December this year. Events like the Qatar FIFA World Cup generate global enthusiasm and in today’s context, there is the additional push or energy that comes from the millennials section.
They want to be a share of the action and not the ones to sit out and timepiece. This segment of explorers wants to be where the action is and because of their unbelievable social media presence, they tend to amplify the efforts of brands predominantly tourism brands. Ticket sales for the games are oversubscribed by a huge manifold.
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On infrastructural efforts, how are you employed to build infrastructure and create tourism possessions about the event?
Trenkel: We are observing to utilize every obtainable lodging option and we are emerging more hotels as we speak. Advanced choices for fans will comprise camping in the desert and staying aboard a briefly moored cruise ship contributing views of Doha’s cityscape skyline. Qatar will have up to 36k keys for the 1 million-plus fans predictable throughout the twenty-day contest. New theme parks have also lately opened.
The Quest theme park is home to the world’s highest inside shot and drop keep and the world’s tallest indoor rollercoaster. We resolutely trust that Qatar FIFA World Cup will serve as a substance to further the state’s long-term travel goals. This is certainly our chance to showcase our world-famous hospitality. A host of new pensions are on the anvil and will be ready to welcome fans in November this year.
Trenkel: We have a long growth pipeline in groundwork for FIFA World Cup. Some of the stimulating projects that are set to open this year, in and around Doha, which will be the epicentre for the match, comprise Qetaifan Island North, Katara Towers, Place Vendome, Rosewood, Aljaber Twin Towers, Pullman Doha, Dream Doha, The St Regis Marsa Arabia Island, ME Doha and West Walk.
Fans can imagine understanding an event like no other, with the unbelievable atmosphere of centrally-located grounds, stunning hotels and true culture. The brand-new public transport system the metro rail and feeder buses were vital and will be an important key to building connectivity.
Skift: How does Qatar Tourism aim to last the tourism growth even after the FIFA World Cup is long over?
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Qatar has always been a destination among global explorers. It is our belief, and the trust of all the hospitality savers setting up new assets in Qatar as well, that explorers will get a taste of Qatar during the game and will not be able to get enough. It is a great chance for them to witness what the terminus has to offer apart from the football games.
And we do guess many fans to reappearance in Qatar in the years to come. More highly, the World Cup will be an exclusive marketing springboard to put Qatar inflexibly on the map of travel and drive awareness and consideration for the terminus. In terms of tourism set-up development, the scope of Qatar’s plans spreads far beyond the Qatar Football World Cup. For more know about Portugal Football World Cup Tickets Click Here.
We want to place Qatar as the last stop for sporting events and conferences, incentives, conferences and exhibitions, alongside our strong putting as a destination for a family vacation, adventurous holidays, romantic getaways, and stopover breaks. We resolutely trust that World Cup in Qatar will aid as a catalyst to further Qatar’s long-term tourism aims.
Skift: Qatar has made initiated to host a carbon-neutral World Cup, what does that involve?
Trenkel: Our talent to host a carbon-neutral FIFA World Cup includes adopting supportable practices for stadia right from the project done to the building and then on to energy and water usage. The stadia have sustainability at their core. Ground 974, for example, is built from repurposed sea shipping containers and will be fully dismantled after the event ends.
Sustainable travel is high on Qatar’s national plan and central to the Qatar National Vision 2030. We trust that tourism wants to strike an equilibrium between footfalls and substructure development on 1 hand and ecological protection on the other. The state of Qatar is in the procedure of developing and empowering ecological institutions that will work to scale up public alertness about ecological guard matters.
CR7 sends a defiant message ahead of a crucial week for Portugal
Cristiano Ronaldo has spoken out ahead of a vital global break for the Portugal Football World Cup team. They face Turkey in Porto on Thursday evening before possibly facing Italy in a decider the following Tuesday should they beat North Macedonia. Portugal over 2nd in Group A.
important them to be involuntary to fight for a place in the Football World Cup in Qatar via a playoff. They finished 3 points behind Serbia and 8 clear of 3rd-placed Ireland. Italy is a daunting foe and a real test.
“Total focus on the 2022 World Cup. Proud, as always, to represent Portugal. We know that the path will not be easy, we have the utmost respect for the adversaries we’re going to face and that they have the same goals as us. But, together, we’ll fight to put Portugal in our rightful place. Let’s do this” he said.
Cristiano, 37, is extensively considered to be 1 of the utmost players to have ever played football. He’s led Portugal to 2 major honours as skippers; Euro 2016 and the 2019 Nations League. His vision, and the top glory of his career, would be to lead the Portugal Football World Cup team to glory in what’s sure to be his final Qatar Football World Cup.
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