Qatar Football World Cup Hospitality: Qatar Catering Services Industry Analyzing the potential of incumbents to host Football World Cup 2022

The catering industry comprises 30+ players including a combination of vertical home-based players, companies under overseas firms, and hotel chains working in outdoor cooking. Such players focus on creating a niche by identifying specific end users such as event catering, industrial, construction company recipes, flying cuisine, etc.

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For example - Al Nawras, Taste Catering, hotel chains focusing on private events, wedding recipes while Qatar Football World Cup Caterers and Contractors, Shaqab, Amwaj, Qatar Star Services, etc. get top-notch customers with industry customers. The Qatar Football World Cup Aircraft Catering Company enjoys food control in aviation operations while Yemek Doha enters the sector by winning major military contracts.

Before COVID-19, the industry was operating at approx. 75% energy efficiency, which dropped to about 65% in April-June 2020. The industry is still recovering and is expected to reach its pre-COVID levels by Q2 2021. Of the last 25%, the key question is how can the industry adapt to the major cooking needs by Qatar Football World Cup 2022? It is expected that approx. 2Mn guests will be coming to attend the World Cup in conjunction with local guests, posing a major catering challenge compared to the ~ 1Mn food served daily. For more to know about Qatar World Cup Tickets Click here.

Consistent food management, asset management is another challenge as firms prefer to have limited shipping and skills, able to manage contract orders throughout the year. In addition, 4 of the 7 firms interviewed by Ken Research, found it difficult to compile the required documentation including sustainability reports, supplier ethics, etc. creates an opportunity to meet the allotment of the tender to the major players.

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Because of the expected challenge, some firms are preparing to position themselves as a leader in the tender process. Companies including Yemek Doha, Crompton catering, and Newrest Gulf, etc. increase their production capacity while future catering renames itself Emporio Gourmet' to prepare for the FIFA World Cup event. Some players are also looking to establish strategic partnerships/business partnerships with international food companies.

Ken Research analysts believe that people in positions of responsibility should strive to position themselves as unique players who can manage increased order size and deliver better services. To achieve the same, it is important to establish strategic partnerships with sports catering companies around the world that will not only increase capacity but also provide world-class cooking standards.

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