FIFA World Cup: Hisense extends deal after signing on as Qatar Football World Cup sponsor

 

Chinese technology company Hisense has signed on as an official sponsor of the Qatar FIFA World Cup 2022. Hisense has extended its contract with FIFA to cover next year's contest after it also sponsored the 2018 Football World Cup in Russia.

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The company becomes fragment of the second-tier group of sponsors for the event, below FIFA associates. It joins a list that also comprises McDonald's, Budweiser and Vivo, additional Chinese technology company.

“It bounces me great pleasure to welcome Hisense on panel as an official sponsor of the FIFA World Cup, and we are delighted to partner with this globally respected brand, which also has a rising presence in the sports market," said FIFA secretary general Fatma Samoura. For more to know about Football World Cup Hospitality Tickets Click here.

FIFA and Hisense are both absorbed on technology, innovation and charitable people the best possible experience. I am poised that this collaboration will support the global objects of both organizations and donate to the success of what is sure to be an astonishing event next year.

FIFA claim the company’s sponsorship of the 2018 Football World Cup increased awareness of Hisense TV in China by 12 per cent and internationally by six per cent. World football's governing body said the deal would allow Hisense to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, brought through its integrated VIDAA smart TV platform.

"Sustained investment in world-class sporting events signifies Hisense’s determination to become a global brand," supposed Hisense chief executive Jia Shaoqian.

It helps Hisense build sturdier relationships with its global customers and accelerates the company’s globalisation procedure. It also creates a solid basis for Hisense to compete with the world’s most advanced and leading brands to also become a premier global brand.

The FIFA World Cup 2022 in Qatar is set to run from November 21 to December 18. The build-up to the contest has been conquered by human rights matters amid concern over the treatment of migrant workers.

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